Jacquemus x L'Oréal

“𝘐𝘭 𝘺 𝘢 𝘲𝘶𝘪𝘯𝘻𝘦 𝘢𝘯𝘴, 𝘫'𝘢𝘪 𝘤𝘰𝘮𝘮𝘦𝘯𝘤𝘦́ 𝘢̀ 𝘳𝘦̂𝘷𝘦𝘳 𝘦𝘵 𝘤𝘳𝘦́𝘦𝘳 𝘑𝘢𝘤𝘲𝘶𝘦𝘮𝘶𝘴, 𝘢𝘷𝘦𝘤 𝘭𝘦 𝘱𝘢𝘳𝘧𝘶𝘮 𝘦𝘵 𝘭𝘢 𝘣𝘦𝘢𝘶𝘵𝘦́ 𝘵𝘰𝘶𝘫𝘰𝘶𝘳𝘴 𝘱𝘳𝘦́𝘴𝘦𝘯𝘵𝘴 𝘥𝘢𝘯𝘴 𝘮𝘢 𝘷𝘪𝘴𝘪𝘰𝘯 𝘥𝘦 𝘭𝘢 𝘮𝘢𝘳𝘲𝘶𝘦.” - 𝘚𝘪𝘮𝘰𝘯 𝘗𝘰𝘳𝘵𝘦 𝘑𝘢𝘤𝘲𝘶𝘦𝘮𝘶𝘴

JACQUEMUS x L'Oréal, a collaboration that's an obvious choice. Because even before it existed, this fragrance was already living in the house's universe, in the mind of its founder.

A story sculpted between fashion and fragrance, heritage and vision.

I imagined these campaigns as a natural extension of the house's great successes and this heritage, between sculptural minimalism and contemporary dreaminess.

For those who still dream... A reminder that dreams exist to be fulfilled.

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