Imaginary campaign crafted with AI

Jewelery & AI

Artificial intelligence is transforming the landscape of visual creation. Technological advances now make it possible to design visuals with unrivalled speed, precision and flexibility, opening up new perspectives for brands. While this technological revolution represents a real opportunity, it also raises questions about its long-term impact on artistic direction and the authenticity of creations. So, should AI be seen as a threat or an ally for brands?

Details
Services: 
Creative Direction, Design, Production
Industry: Beauty
Year: 
2024
Credits

Art Director / Copywriter: Loïc Vignau
Creative Director: Loïc Vignau
Tools: Midjourney