Beauty is not a standard

Fenty Beauty

Celebrate all beauty

Inspired by Fenty Beauty, I imagined a campaign in which every detail celebrates the uniqueness of skin tones and textures, a beauty that is free, authentic and unfiltered.

To promote the new Gloss Bomb Shimmer Stix, every detail celebrates the uniqueness of skin tones and textures, a beauty that is free, authentic and unfiltered, captured in a minimalist, sophisticated aesthetic.

The visual universe plays on deep contrasts and luminous reflections, showcasing an assumed and daring femininity.‍

Details
Services: 
Creative Direction, Design, Production
Industry: Beauty
Year: 
2025
Credits

Creative Director: Loïc Vignau
Copywriter : Loïc Vignau
Tools: Campaign crafted with AI, Midjourney