
Beauty is not a standard
Fenty Beauty
Celebrate all beauty
Inspired by Fenty Beauty, I imagined a campaign in which every detail celebrates the uniqueness of skin tones and textures, a beauty that is free, authentic and unfiltered.
To promote the new Gloss Bomb Shimmer Stix, every detail celebrates the uniqueness of skin tones and textures, a beauty that is free, authentic and unfiltered, captured in a minimalist, sophisticated aesthetic.
The visual universe plays on deep contrasts and luminous reflections, showcasing an assumed and daring femininity.
Details
Services:
Creative Direction, Design, Production
Industry: Beauty
Year:
2025
Credits
Creative Director: Loïc Vignau
Copywriter : Loïc Vignau
Tools: Campaign crafted with AI, Midjourney




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“Beauty is not a standard. It's an identity, a singularity, a strength.”
